Brand identity and ideology of vibe magazine

Vibe is a music entertainment magazine which mainly features hip-hop and R&B music artists. The magazine is issued every month with double page covers. It has a large audience which is predominantly online. The target audience of the magazine is mainly youths who are interested in hip-hop and R&B. On their front cover they promote already well known artists as people are fans of them already. They keep the colours on the front cover fairly the same as they use around 3 colour tones on the magazine. They use cover lines to interest the reader which has information about other artists. They value their audience as they produce magazines which people will be interested in reading as their favourite artist is on the front cover. The main image is predominantly males as in these magazine front covers, only three of the front covers have women and all the other front covers have males. They value the music industry as they produce magazines about music mainly focused on two genres but if they do this then shows hey value and enjoy the music industry.