As media question 4- Who would be the audience for your media product?

My music magazine which is called Loaded and is aimed that an age range of around 15-24 year olds and also aimed at more of a male audience than females but that doesn't mean that females wont enjoy my music magazine. This means that a large majority of the audience will be teenagers meaning a lot of them will be in full time education whether that is school, sixth form, college and then there will be people who go to university and have part time jobs who will also be part of the target market. This means that my target market may not be earning a lot of income which means my magazine needs to be an affordable price for people to be able to buy even though they are not making a lot of income. A lot of the target market will have exams they need to be revising for so they can have a good income in the future and have jobs such as Doctors, Builders, Accountant.

A lot of the target markets hobbies and values will most likely be going out with their friends for example going clubbing, watching football, going cinema and also spending time with family. This is the time in life where people want to enjoy themselves as they don't have major responsibilities such as looking after children and so they will be spending money mostly on clothes, alcohol and electronics. This is an advantage for Loaded as people will be interested also in music at this age and so will want to find out information on their favourite artists. They may want to copy the artists style and so will look at the clothes they are wearing and will go and buy that outfit to make them look fashionable.


My target audience will all most likely own a mobile phone and the majority of these people will have an IPhone which is a smartphone made by Apple. They own this specific phone as it offers many different things on their device for example, apps, games, camera and photo albums. An advantage for my music magazine Loaded is possibly having an app as that could increase the amount of people who want to read the magazine. People will use different apps to listen to music such as Youtube but you need the internet to use Youtube so people can subscribe to Spotify or ITunes to download the music and listen to it without internet. They can then go on the Loaded app and read about the artists they have listened too.

As my target market is 15-24 year olds, this means that they will probably group E on the JICNAR scale because most of them are students. There is however another group which could be involved as lot of the target audience will be living home and will be funded by the parents and they will be in ABC1. This could mean my target audience may have a secondary audience of parents so this means that I should include parts in the magazine that the older generation will enjoy as well even if the target audience is 15-24 year olds. I will do this by having a range of artists in my magazine which makes my music magazine mainstream as will include popular artists.