Masthead research and analysis

This is the masthead for NME. As you can see the logo stands out with the use of contrasting colours read,white and black. The text is bold  in upper case in a sans-serif font making it look informal. The white stroke makes the red fill stand out more behind the black stroke. This makes it stand out more. There is also a drop shadow effect. NME is the name of the magazine New Musical Express

This is the masthead of the magazine kerrang. As you can see the text is in upper case in sans-serif format making it look informal. It also have white lines going through the words making the text stand out instead of being plain and boring. The exclamation mark also makes the masthead of the magazine seem important.

This is the masthead for the magazine rolling stones. As you can see the text is in three dimensions with red fill and a white stroke with a drop shadow. The font is in a sans-serif format which makes the text look informal. The way the letter L is portrayed as looking like the number one which makes it look informal.

This is the masthead for the music magazine VIBE. As you can see the text is very bold with a black fill. The letter V is too the side so you could think that the text is in a sans-serif format however the other letters look more formal and in a serif format. The masthead for this magazine is mainly plain.

This is the masthead for the magazine Billboard. As you can see the way the text is portrayed is in a formal way which means it has the serif format. The first four letters of the masthead have no fill and just a black stroke however this changes with the letters b,o,a and d have different colour fills including the colours red,blue and yellow. Only the first letter is in upper case where as the other letters are in lower case. 

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